Google Ads vs Facebook Ads for Ecommerce
Did you find yourself asking – Google ads vs Facebook ads – which one should I go for? Both platforms certainly have their own benefits, but small businesses sometimes have to choose due to a limited budget. Or maybe you’re just starting out and want to test-run a few campaigns before diving into it. Whatever the case may be, you want to know what’s the better option for ecommerce Facebook or Google ads. So, let’s discuss the advantages of both platforms to see which ones you should choose!
Advantages of using Google Ads
Google has been one of the main platforms online for a long time – it’s among the most recognizable brands, but this alone isn’t enough to opt for Google ads. After all, Facebook is just as recognizable. What sets Google apart is its status as the most popular search engine. Due to this, Google dominates the SEO market and ads specifically focused on keywords work really well on Google. So, what are the specific advantages of using an MCC Google account and running ads on this platform? Google ads have two main advantages:
Rely on keywords
Higher CTR
This depends on your goals – if you are planning on marketing based on a very specific set of keywords, Google ads could be your guy. Google ads agency accounts are well-suited for ecommerce businesses that sell one specific and incredibly niche product. Of course, the higher click-through rate sounds like a good thing as well, however, there is one caveat to it – the actual conversion rate of Google ads is lower than Meta ads.
Advantages of using Meta Ads
Rely on audiences
Lower CPC and higher ROI
Higher conversion rate
For ecommerce businesses, relying on audience groups as a target mark is preferable most of the time due to the scope of their range. If you have only 1 product or service, keywords may be better, but this is rarely the case for ecommerce stores. So, relying on audiences as target groups is preferable for most. The conversion rates on Facebook are also higher which is the most important factor for a business that sells anything – this is the metric that will ultimately reflect on sales. That’s why Facebook ads are more likely to yield higher results in terms of actual sales – because their conversion rate is also higher. In addition, achieving a good CTR for Facebook ads is essential for maximizing campaign performance and effectively reaching the target audience.
Mastering Facebook Ads
- Conduct a market & competitor analysis.
- Create effective & visually appealing ads.
- Make an emotional appeal or offer to solve a problem.
- Align your ads with Meta Ad Standards & Policies with an AdTech tool.
- Rent an agency ad account & run campaigns with the added features.
- Analyze the results & see how they can be improved.
How to Find an AdTech Tool & an Agency Ad Account
If you don’t know what AdTech is or what are the benefits of agency ad accounts, AdTech tools are there to ensure all your ads are fully aligned with Meta policy. And an agency ad account is really useful for Facebook advertisers because of unlimited budgets, faster Review times, and replacements in case your Meta account gets blocked. Where can you find these tools?
You can find some meta advertising agencies that offer this service, but it’s a relatively rare offering so you might need to do some digging. Renting an agency ad account is a bit more accessible, but you could skip the whole thing and go with a platform that offers both! If you’d like to access a platform that can both ensure policy compliance and alignment as well as provide you with an agency ad account, contact GCG Media.
