If you’re still wondering how to create the best Facebook ads for dropshipping, think of the next important aspect of the ad campaign structure – target audiences. The key to incredibly successful targeting on Meta is laser-focused precision. The way to achieve such precision is by zeroing in on layered targeting. For example, you can set your demographics to moms. But it would be even better to zero in – green moms, new moms, corporate moms, or stay-at-home moms. You can take it even a step further by adding more layers like relationship status or industry of work/education. This way, you end up creating ultra-precise dropshipping ads for Facebook which will improve the profitability of your eCommerce store.
However, retargeting is how you can nudge them in the direction you want them to go. If the user sees your product one more time they will be more willing to make a purchasing decision simply because of the time they’ve had to process the product internally. And when they see the ad again – they click on it in fear of missing out. It’s how you can use Facebook ads for dropshipping with optimal outcomes. And if you would like to run seamless retargeting ads on Facebook, check out the best Facebook AdTech platform to exceed all of your performance indicators!