Top 3 Ways to Bounce Back from Ad Fatigue in Ecommerce

29/12/2022

Ad fatigue – the bane of any marketer’s existence. Ad fatigue, otherwise known as creative fatigue, can tank your results and bring down even a great campaign. So, let’s find out what exactly it is and how you can counter it!

What is Ad Fatigue?

So, what is creative fatigue on Facebook ads? Ad fatigue or creative fatigue on Facebook occurs when your audience becomes tired of seeing the same ad over and over again, leading to a decline in ad performance. This can be a common problem for ecommerce store owners who rely heavily on advertising to drive traffic and sales. In fact, here are some ad fatigue statistics for you to see for yourself.

1Commerc
Image: N/A
As you can see, the statistics are staggering. Clearly, users tire of seeing the same ads, and when they do, your results will go down. What the ad fatigue statistics show us is that it’s necessary to take countermeasures. And there are some steps you can take to bounce back from ad fatigue and continue to drive success for your business. Let’s dive into the 3 main ways you can bounce back from creative fatigue as an advertiser.

1. Update the Facebook Creative to Diffuse Fatigue

One of the easiest ways to combat ad fatigue is to refresh your ad creative. This can involve updating the visuals, copy, and targeting of your ads to make them more appealing to your audience. The text is important, but also keep in mind that Facebook is a visual platform, so pay attention to the visuals as well. Refreshing the message is what this is all about. You can also consider testing new ad formats, such as video or carousel ads, to see which performs best for your business and diffuse fatigue. In addition to updating the content of your ads, it’s also important to vary the placements of your ads to ensure that they are being shown to a fresh audience. Facebook is a platform with billions of users so don’t over-market to a single group – branch out to other target groups as well, and update your target audiences frequently.

3. Use Testing to Improve Your Facebook Ads Strategy

Testing is the key to achieving the best ecommerce advertising campaigns on the market. Facebook offers a variety of ad formats, including static ads, carousel ads, videos, dynamic ads, and the Story format. Experiment with different ad types to see which performs best for your business, as well as different styles and approaches to ad creation. This will allow you to identify the most effective options for your specific audience and product. Testing is an important part of an effective ecommerce Facebook ads strategy and you shouldn’t ignore it. By including the testing phase in your ads strategy, you ensure that your campaigns get the most out of advertising on Facebook. The algorithm of the platform will help you in this – capitalize on it to weed out the best ecommerce ads for your business.
1Commerc 2
Image: freepik.com

2. Put a Cap on It: Limit the Chances of Ad Fatigue

We all know unlimited ads are the best thing ever, so why put limits on them? Well, it can help you deal with the issue at hand. Start using frequency capping in order to negate the negative effects of creative fatigue on Facebook. What is frequency capping? It’s a way of limiting the number of times ads are shown to the same person. By setting a frequency cap, you can ensure that your ads are not being shown too often to each Facebook user, which can help prevent ad fatigue. Facebook has a special feature for this – the ad set level frequency capping feature. Utilize it and set a cap limit on the frequency of your ad being shown to the same person. But be careful with this tool – it’s important to find the right balance with frequency capping. It’s true that ad fatigue can be detrimental to a business and the statistics support it. However, if you set the cap too low, your ads may not be seen by enough people. So, make sure to find the right balance.

3. Pause Your Facebook Campaign

Take a short break and pause your campaign to discourage ad fatigue in users. If your Facebook ads are experiencing a significant decline in performance, it may be necessary to take a break from advertising for a while. This can give your audience a chance to rest from seeing your ads and can help prevent ad fatigue from occurring in the future. You can use this time to work on refreshing your Facebook ad creative and targeting so that when you do resume advertising, you’ll be better equipped to drive success. You can also capitalize on this and use it to analyze the performance of your past ad campaigns and identify any areas for improvement.
1Commerc3
Image: Cottonbro Studio, pexels.com + jv-dr.com

Extra Tip: Consult an AdTech Specialist

An extra tip that can help any ecommerce store owner is consulting an AdTech specialist. Reach out to an experienced consultant in the field and get their thoughts. They’ll help you understand how you should change your approach and strategy in order to avoid causing ad fatigue on Facebook. By doing this in combination with the previously mentioned strategies, you can bounce back from ad fatigue and continue to drive traffic and sales to your ecommerce store. Remember to constantly optimize your Facebook ad campaigns to ensure that you are delivering the most effective ads to your audience. It’s also important to be mindful of the frequency at which you are showing your Facebook ads and sometimes just taking a break.

Other articles

What is a Facebook Agency Account?

How & Why Get a Facebook Agency Ad Account

Social media marketing can be slippery nowadays, but …

More
How to Go Viral on TikTok 2024

Best 20 Tips on How to Go Viral on TikTok 2024

Most content creators struggle to understand how to …

More

ROI in Media Buying: How Agencies Ensure Value for Advertisers

How do media buying agencies ensure ROI for …

More
How to Scale Your Facebook Ads Without Getting Blocked

How to Scale Your Facebook Ads Without Getting Blocked

No matter how big your business gets, you …

More
The Rise of TikTok in Digital Marketing: How Agency Accounts are Changing the Game

The Rise of TikTok in Digital Marketing: How Agency Accounts are Changing the Game

Digital marketing has been evolving at a rapid …

More

Maximizing Your Brand’s Impact: The Power of TikTok Agency Accounts for Advertising

TikTok is a powerful social media platform, especially …

More

Driving Business Growth through Strategic Media Buying

Successful media buying can drive business growth through …

More
Why Avoid Creating Fake Facebook Accounts

How to Scale Your Facebook Ads Without Getting Blocked

How to Scale Your Facebook Ads Without Getting …

More

What is a Good CTR For Facebook Ads in 2024? Learn 5 Easy Steps

A great click-through rate is crucial to the …

More

FAQ

A professional media buying agency has all the assets that business owners do not such as access to a vast network of marketing experts as well as platform representatives and can thus conduct a far more effective campaign. Another major advantage that a media buying agency has is the enormous experience of all the professionals who are employed by the agency. Their services can prove to be of immense value and their expertise will be the deciding factor that results in a performance-based media buying campaign and drives your business to the international arena.

We offer a wide scope of digital media buying services like marketing strategy creation and implementation, which includes ad creation, ad campaign optimization, and social media marketing that will take your business to an international scale. The full list of our services includes graphic design, web/app design perfectly adjusted to your brand, branding and storytelling, search engine optimization, and cost-per-click marketing. Our services also extend to international and performance media buying.

Ad compliance audits are reports created by our media buying agency experts to align your ads with the platform’s advertising policies in order to avoid ad rejections and account suspensions. These can result in a significant pause in advertising, costing you revenue in the end. A compliance audit is a reliable way of boosting ad performance and scaling up to an international market. Our media buying agency offers services of compliance audits and reports to ensure no losses can occur and that your business keeps growing.

 

One of our key services is renting out agency-level Facebook ad accounts. Our experience has shown that agency-level ad accounts are the difference between a smooth advertising flow with little to no interruptions and a campaign that gets constantly interrupted. Our agency ad accounts are warmed up in advance and don’t need to be accommodated through the installation of various add-ons or sharing access with other users. They also allow for reduced Review times and we replace them instantly in the rare event they are blocked. Our agency ad accounts are the key to expanding your business to an international scale.

 

Yes, our services include providing agency ad accounts both in combination with other services and as a separate stand-alone service. Our agency ad accounts have a proven track record, having helped numerous clients increase their returns and scale their business to the point of reaching an international audience from all over the world.

 

Performance media buying is different from standard digital media buying in that it seeks to identify and acquire ad space on channels only relevant to the client and their target audience for the least possible amount of money. Performance media buying is the optimal choice for the modern-day entrepreneur. It’s the answer to an overspending problem that so many businesses have and that can hinder so many startups. Our agency offers services of performance media buying as both a separate service and as part of a wider package.