(a) Adspend means the amount paid to Facebook for Advertising Purposes on behalf of the Customer
(b) Advertising Purposes means any use of The Agency’s Facebook account for advertising, marketing, or any other activities which promote the products and services of the Customer.
(c) Contract Sum means the amount calculated in accordance with Clause 2.
(d) Facebook account means the Facebook partner account controlled by The Agency (who is a Facebook Marketing Partner) to which the Customer is given access.
(e) Facebook Marketing Partner means a membership with Facebook where the member is listed as a Marketing Partner by Facebook and/or has direct access to a preferential relationship with a Facebook marketing partner
(f) Offensive Material means any material which could cause serious harm to the business of The Agency including but not limited to references to gambling, sex, alcohol, drugs, defamatory remarks, socially inconsiderate remarks, and any other material content which Facebook’s policies refer to as Prohibited Content or Restricted Content (the current relevant Facebook policy is https://www.facebook.com/policies/ads/)
(g) Social Media means commonly used social media platforms including but not limited to Instagram, Facebook, LinkedIn and Twitter
(c) For businesses and advertising campaigns considered High Risk, including but not limited to: financial, weight loss, crypto, CBD and any other businesses that are considered High Risk by the Agency, the rate is 20% of Client AdSpend. You can contact the agency to revise your flat rate only after 1M USD Adspend per 30 day interval starting on the subscription date.
In case of any delay on the part of the Customer in submitting the documents as requested by the Company, the Company shall not be held liable for any such delays and no refunds or adjustments in the charges will be entertained.