Unlocking the Full Potential of Facebook Advertising: The Agency Account Advantage

29/01/2024

3.05 billion. According to the data captured in the second quarter of 2023, that’s how many monthly active users Facebook has. Even more impressive is the 2.09 billion daily active users. What those numbers represent is the huge Facebook advertising potential your business needs to tap into, for at least two reasons:

  • Your target audience is already there. Everybody is on Facebook.
  • Anyone can place an ad on Facebook. Facebook allows you to customize ads and campaigns to suit the brand’s image and voice. 
💡 Did you know? Facebook has more than 10 million active advertisers as of 2023.

Now, since anyone can advertise on Facebook, you need to set yourself apart from your competitors. The problem is that Facebook doesn’t allow you to do that, because they set an ad spending limit on new ad accounts. You can even get your Facebook ad account restricted in case you go over the said limit.

This can put a dent in your well-thought-out social media marketing strategy right away and cause your business to miss out on potential customers and revenue. The solution? Get an agency account and reap all the agency account benefits. Here is why you should do it.

How to Reach Full Facebook Advertising Potential in No Time

The slow way would be to develop your business’ reputation on Facebook gradually, as well as your ad spending. However, let’s suppose you are a startup that is growing fast or an e-commerce company. In that case, you might need an ad account that will allow your business or brand to spend millions on Facebook advertising and reach its full Facebook advertising potential.

You can rent one from marketing agencies which can bypass the most common reasons for facebook ad account restrictions, but before you do that, let’s consider some of the other agency account benefits you should be looking at in addition to a higher spending limit:

💹 Pro Tip:Look for agencies that can provide a replacement for your banned or flagged ad account, so your social media marketing strategy and ad campaigns go on uninterrupted. 

 

Facebook Advertising Potential: Agency Ad Accounts Benefits

 

Facebook Advertising Potential: Agency Ad Accounts Benefits

1. Customer Support

Even though agency account benefits solve most of the advertising hurdles on Facebook, you might still need to deal with issues like rejected ads or a blocked ad account, which stops your social media marketing strategy and your ad campaign dead in its tracks. That’s where media buying agency customer support is crucial, as it can provide professional help with technical problems, compliance checks, and a better understanding of Facebook advertising policies.

2. Advanced Facebook Tools

Reaching full Facebook advertising potential isn’t possible without access to advanced features and tools that are available for well-established accounts. Sometimes, these accounts get access to early releases or beta versions of features that Facebook plans to roll out in the future. As a result, agency account benefits might also include the chance to try new ad formats, or advanced targeting options, all of which could enhance your social media strategy. Enhancing your social media strategy involves leveraging the power of engaging Facebook ad videos to captivate audiences, drive conversions, and elevate brand visibility across platforms.

3. Advanced Analytics and Data

Facebook advertising potential also lies in the data that Facebook captures and how you make use of that data. In addition to the aforementioned new features and tools, agency account benefits might also include different analytics features, such as predictive analytics regarding ad performance, more advanced audience engagement information, as well as heat maps which tell you how your audience interacts with your ads and if there is any optimization needed. Engage your audience effectively by learning how to run Facebook ads strategically, fostering meaningful interactions that drive brand awareness, loyalty, and conversions.

4. Streamlined Account Management

Facebook Agency ad accounts also come with centralized management of multiple clients and campaigns, which significantly simplifies the workflow, facilitates easier tracking of insights and performances, and makes adjustments to your social media strategy. This type of centralized account management will skyrocket your Facebook advertising potential.

5. Higher Spending Limits

The most important and obvious of all agency account benefits. Agency accounts typically enjoy higher ad spending limits than individual business accounts. This flexibility is crucial for implementing large-scale campaigns without the frequent interruptions that might occur due to spending cap restrictions. These accounts can often have spending limits that are measured in millions or even more, and they never bring any social media marketing strategy into question.

Higher Spending Limits for ad accounts

Getting an agency ad account is crucial for your business to grow and to grow fast. If you have a great product or service that you can offer to your customers, don’t let Facebook bans and restrictions get in the way. With all the aforementioned tools and agency account benefits under your belt, you will be able to find success in no time. Good luck!

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FAQ

A professional media buying agency has all the assets that business owners do not such as access to a vast network of marketing experts as well as platform representatives and can thus conduct a far more effective campaign. Another major advantage that a media buying agency has is the enormous experience of all the professionals who are employed by the agency. Their services can prove to be of immense value and their expertise will be the deciding factor that results in a performance-based media buying campaign and drives your business to the international arena.

We offer a wide scope of digital media buying services like marketing strategy creation and implementation, which includes ad creation, ad campaign optimization, and social media marketing that will take your business to an international scale. The full list of our services includes graphic design, web/app design perfectly adjusted to your brand, branding and storytelling, search engine optimization, and cost-per-click marketing. Our services also extend to international and performance media buying.

Ad compliance audits are reports created by our media buying agency experts to align your ads with the platform’s advertising policies in order to avoid ad rejections and account suspensions. These can result in a significant pause in advertising, costing you revenue in the end. A compliance audit is a reliable way of boosting ad performance and scaling up to an international market. Our media buying agency offers services of compliance audits and reports to ensure no losses can occur and that your business keeps growing.

 

One of our key services is renting out agency-level Facebook ad accounts. Our experience has shown that agency-level ad accounts are the difference between a smooth advertising flow with little to no interruptions and a campaign that gets constantly interrupted. Our agency ad accounts are warmed up in advance and don’t need to be accommodated through the installation of various add-ons or sharing access with other users. They also allow for reduced Review times and we replace them instantly in the rare event they are blocked. Our agency ad accounts are the key to expanding your business to an international scale.

 

Yes, our services include providing agency ad accounts both in combination with other services and as a separate stand-alone service. Our agency ad accounts have a proven track record, having helped numerous clients increase their returns and scale their business to the point of reaching an international audience from all over the world.

 

Performance media buying is different from standard digital media buying in that it seeks to identify and acquire ad space on channels only relevant to the client and their target audience for the least possible amount of money. Performance media buying is the optimal choice for the modern-day entrepreneur. It’s the answer to an overspending problem that so many businesses have and that can hinder so many startups. Our agency offers services of performance media buying as both a separate service and as part of a wider package.