So, naturally, the platform will either ban the ad or even disable your account. Sometimes, the Facebook nonexistent-functionality policy is violated just by pure accident. Sometimes, advertisers place a video on the landing page and use the thumbnail image but forget to remove the Play button from the static thumbnail. But sometimes, in very specific cases, you may want to use an unclickable button. So, how do you separate these cases? How can you know when to risk it?
The other way of dealing with it is simply avoiding any and all violations. You will need to be careful and analyze the ad for potential violations that could have slipped your notice, as you would with all other policies. And if this sounds like a time-consuming and challenging task – it is. Meta policies have become more and more exhausting over the years. And when questions like “how to improve Facebook ad performance?” are at the forefront of your mind – you can’t lose advertising time by getting blocked! That’s why you can always relegate it to professionals and focus on other aspects of your business.