Are you struggling to drive traffic and generate high-intent leads for your Shopify store? Most Shopify store owners turn to Facebook ads to promote their products with interactive ads aimed at driving traffic. Shopify Facebook ads are a game changer as they connect your offerings with high-intent users actively seeking similar products and ads.
Running Shopify ads on Facebook is a high-powered strategy to tap into Facebook’s expansive audience base and connect with consumers who closely align with your target customers. Facebook empowers marketers with data-driven insights and cutting-edge targeting tools, supporting a well-rounded and tactical advertising strategy to boost Shopify sales.
Shopify Facebook ads will help you boost sales by acquiring new customers and retargeting existing consumers with personalized campaigns designed for users at various stages of the buying funnel. This detailed guide offers a step-by-step overview of how to run Facebook ads for Shopify along with best practices to supercharge conversions.
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Why Should You Run Shopify Facebook Ads?
Facebook ads are a must-have staple for all small businesses eager to drive in-store or online traffic to increase sales and revenues. Offering the highest ROI across mainstream social media platforms, Facebook allows marketers to tap into over 3 billion active monthly users with a myriad of ad sets, creative tools and templates.
For a Shopify store owner, Facebook ads are indispensable to boost store visibility and maintain steady website traffic with constant social exposure. By running Shopify Facebook ads, advertisers can take advantage of Meta’s advanced targeting tools to expand their consumer base and acquire new customers. Facebook’s algorithm is designed to connect ads with their most relevant, high-intent prospects, making Shopify ads on Facebook a highly pragmatic investment.
Let’s explore the benefits of Shopify Facebook ads in more detail.
Social Legitimacy & Visibility
Running Shopify Facebook ads allows store owners to build social legitimacy and visibility for their stores and products. Modern-day consumers seek social proof before investing their hard-earned money – mostly through influencer campaigns or user-generated content (UGC) shared on a brand’s Facebook page.
Building trust and credibility is crucial to drive store traffic and encourage users to shop, and running Shopify ads on Facebook allows marketers to gain visibility. Facebook is a highly accessible advertising toolkit, ideal for Shopify stores of all niches and sizes. You don’t need to have hundreds of products or a nationwide delivery network to run Shopify Facebook ads.
Even with a limited selection of products and restricted geographic presence, Shopify Facebook ads are a great advertising investment to grow your audience and scale your business. You can further check our Facebook ad examples which can help you plan and launch your own Shopify ads.
Advanced Audience Targeting Tools
Facebook equips marketers with cutting-edge and highly advanced audience targeting tools, connecting ads with their most relevant audience. While setting up Shopify Facebook ads, advertisers can broaden their net with a range of targeting options, including behaviors, interests and demographics like age, income, gender and location. With the help of Facebook ad location targeting, you can target effectively by reaching your ideal customer profile.
We suggest utilizing Custom Audiences to optimize Shopify ads on Facebook – a dynamic approach to acquire new customers while retargeting existing customers to encourage repeat purchases. This way you can lower the cost per result of your Facebook ads.
Driving Traffic & Sales
Generating high-quality leads and converting high-intent customers becomes incredibly easier with well-optimized Shopify Facebook ads. You can explore a wealth of ad sets, placements and templates designed to support the advertising objectives of increasing website traffic and conversion rates. For instance, Dynamic Ads are designed to connect users with products based on their interests and preferences.
Personalized Shopify Facebook ads featuring tailored creative visuals and ad messaging are quite easy to set up and work wonders at driving conversions. When selling products, it’s best to take advantage of Facebook’s interactive ad sets like carousel ads or Facebook Instant Experience Ads to captivate users with immersive storytelling tactics.
Curating a Shopify Facebook ads strategy will help you retarget existing customers and visitors who left your website without making a purchase. By setting up Facebook Pixel, you can track all customers and visitors and encourage them to revisit.
Step-by-Step Guide: How to Run Facebook Ads for Shopify?
Learning how to run Facebook ads for Shopify is very simple and easy, especially when you set up and integrate Facebook Pixel. Meta offers various tools to automate the process and sync your products and customer list to the platform to simplify setting up Shopify Facebook ads.
In order to set up any ad campaign, you need to have a Facebook Business Manager profile. If you don’t have one, go to the Meta Business Suite to set up your Facebook Business page. Setting up your profile is important to gain access to Facebook’s cutting-edge dashboard where you can organize all creative assets, manage ad campaigns and track performance.
Once you’ve set up your Facebook Business Manager, follow the steps below to start running Shopify ads on Facebook.
Step#1: Set up Facebook Pixel & Integrate it with Shopify
Facebook Pixel is a dynamic tool for maximizing conversions and refining your audience retargeting approach for revenue growth. It’s a tiny piece of code that tracks activities, allowing advertisers to closely monitor who users interact with the website and its products after clicking on Shopify Facebook ads.
Store owners can extract valuable insights by tracking user behavior on their Shopify store, and utilize these insights to personalize the store experience and Facebook ads. Marketers can track the ad spend and ROIs of their Shopify Facebook ads alongside retargeting users who left the store without shopping.
Go to Meta Events Manager to install Pixel.
Then, select Connect Data Sources.
Now, click on Web.
Facebook will offer you various options to install Pixel. We suggest selecting Partner Integrations for ease and convenience.
Then, click on Shopify to select it as your partner and complete the integration process as per the given installation guidelines.
Step#2: Connect your Facebook Page to your Shopify Store
In order to start running Shopify ads on Facebook, you need to connect your Facebook page to your Shopify store.
Open your Shopify store and go to the admin panel.
Now, select Online Store and click on Preferences.
Scroll through the menu and select Facebook Pixel. Here, add your Pixel ID into the given box and select Confirm to save these settings.
Now, select Set up Facebook.
Then, click on Add Sales Channel.
Once you complete these steps on Shopify, go to Facebook and select “I’ve completed the setup on Shopify” to finalize the setup.
Once you’ve linked your Shopify store with your Facebook business profile, Pixel will start tracking different user behaviors and conversion events, such as adding products to cart and purchasing items. Be sure to utilize these insights while optimizing your Shopify Facebook ads and personalizing the ad messaging.
Step#3: Setting up Shopify Ads on Facebook
Once your Facebook business page and Shopify store are connected and Facebook Pixel is ready to start tracking events, it’s time to learn how to run Facebook ads for Shopify with your first campaign!
Curating Shopify Facebook ads is not different than setting up an ad campaign for any other website or advertising objective. You need to select your campaign goal, select the target audience, curate visual assets and creatives, and set your Facebook ad budget and bid cap.
After you’ve reviewed your ad, select Publish to upload your campaign and start engaging users to drive store traffic.
Creating Shopify Facebook Ads
Facebook offers a variety of ad formats and templates that are ideal to drive traffic and generate sales for Shopify stores. Selecting the right ad format and placement is of the utmost significance to capture maximum engagement and target high-intent users.
Dynamic ads with appropriate Facebook ad headlines are considered highly effective for Shopify stores because they automatically connect users with the most relevant products – drawing insights from their past interactions and engagements. Since they tailor the advertising experience, Dynamic ads are ideal to retarget visitors by showing them products they viewed to increase conversions.
Carousel and collection ads are also deemed excellent ad formats to include to your Shopify Facebook ads strategy. These ad formats are ideal to showcase several products or highlight best-selling products by emphasizing their features. These ads incorporate a variety of visuals, including images and Facebook ad videos, alongside ad copy and URLs.
We strongly suggest running collection Shopify Facebook ads to target mobile users, encouraging them to visit your store and explore your products within the ad.
Comprehensive Shopify Facebook Ads Strategy
As you learn how to run Facebook ads for Shopify, it’s important to utilize key performance metrics and Facebook’s data-driven insights to examine user behavior. Facebook Pixel and Analytics offer an in-depth overview of consumer behavior and website interactions to curate a personalized Shopify Facebook ads strategy.
We strongly urge you to experiment with Facebook’s creative toolkit and explore multiple ad formats to design both prospecting and retargeting ads.
Prospecting ads will help you expand your target audience and engage new users to acquire new customers for your Shopify store. These ads will help you scale your business by expanding your clientele and reaching consumers who need your products but aren’t aware of your brand.
Retargeting ads are just as important as they reinforce brand connection and consumer loyalty by reengaging existing customers and visitors. These ads are designed to engage users who are aware of your brand and products and need a little nudge to shop at your Store.
Devise a comprehensive Shopify Facebook ads strategy with prospecting and retargeting ads to grow your store’s audience and drive sales with various ad campaigns to target users at different stages of the buying funnel.
Best Practices for Running Shopify Ads on Facebook
When setting up any ad campaign, effective optimization is the key to maximizing engagement and conversions by improving ad performance to secure desired results. If your ads aren’t tailored to user preferences and target objectives, the results are bound to disappoint.
Read on to explore best practices for running Shopify Facebook ads.
Selecting the Right Campaign Objective
Facebook requires marketers to select a campaign objective for every ad set they design – a crucial step that weighs heavily on ad performance as it guides Facebook’s algorithm by clarifying your desired results. Based on your selected campaign objective, Facebook’s algorithm will automate ad optimization to achieve your chosen goals.
Marketers can select several campaign objectives but Shopify store owners must focus on one underlying goal: boosting product sales. Now, if you’re tempted to drive traffic and select Traffic as your campaign objective, your ad spend will overshadow your return on ad spend (ROAS).
Driving more traffic to your Shopify store might make sense, but what good would traffic do if visitors aren’t primed and eager to shop? Selecting sales as your campaign objective will connect your ads with high-intent users who routinely interact with Facebook ads and shop after clicking on product links.
Selecting Conversions or Catalog Sales will help you supercharge conversions by connecting your ads with users most likely to shop and become regular customers. In order to select Catalog Sales as your campaign objective, you need to upload the Shopify Catalog to your Facebook page. It will only take a few seconds and Facebook will automatically extract the required creative assets to fill out the ad slots.
Tracking Conversion Events Effectively
Setting up and integrating Facebook Pixel alone isn’t sufficient if you aren’t taking full advantage of this tracking tool. It’s important to track conversion events effectively by ensuring relevance. Determine which event is most relevant to your sales funnel and utilize it to personalize your Shopify Facebook ads for maximum engagement.
Facebook algorithm requires some insights to optimize your ads and tailor them to support your underlying goal. Selecting the most relevant conversion event will help the algorithm identify which actions you want your target audience to complete after interacting with your Shopify Facebook ads.
Facebook Ads Manager allows you to select several conversion events, including purchase, initiate checkout, complete registration and view content. Since your objective is to drive sales for your Shopify store, select Purchase to optimize your Shopify ads on Facebook for maximum conversions.
Build Credibility with User-Generated Content (UGC)
Remember what we said about modern-day consumers requiring social proof to shop online? Building credibility is of the utmost importance, whether you’re selling on Shopify or have a dedicated website for your brand. Consumers refuse to spend a dime unless they can see images and videos highlighting product specifications, mostly in the form of user-generated content (UGC).
Consumers are more likely to trust other consumers and their favorite influencers as opposed to advertisers and marketers vying to get them to spend their money. Users are generally a variety of advertisements, unless they’re interactive, creative and offer something they genuinely need or like.
Incorporating user-generated pictures, videos, reviews and testimonials is akin to a seal of approval, lending your Shopify Facebook ads credibility and legitimacy. Users are more likely to shop from online brands after reviewing positive customer feedback and visuals of other customers using the products.
Incentivize Users with Discounts & Offers
Supercharge your Shopify Facebook ads by incentivizing your customers to shop with hard-to-miss discounts and special offers. Incorporating limited-time offers and discount vouchers is a great trick to acquire new customers and encourage existing customers to shop again.
You can bundle different products into exclusive deals, offer discount vouchers or create limited-time offers. This strategy is particularly advantageous when you need to clear out inventory, launch a new collection or revive store traffic after a period of stagnant sales.
Final Thoughts
Marketers often complain of limitations on creative tools and daily ad spend while setting up Shopify Facebook ads by first creating regular ad accounts and attempting to launch their campaigns. These accounts are designed for professionals, tying up creative potential with innumerable restrictions that render marketers unable to reach their targets. At GCG Media, we encourage advertisers and Shopify store owners to empower themselves with specialized Facebook agency accounts – designed to maximize sales for professionals.
We enjoy a privileged relationship with Meta as official agency partners, allowing us to serve our clients with access to Facebook agency ad accounts. These accounts eliminate all limitations and Facebook ad account restrictions, offering an unlimited spend and a plethora of creative tools and templates.
Get in touch with our team today to supercharge your Shopify Facebook ads with an algorithm designed to boost sales.
Frequently Asked Questions (FAQs)
How to run Facebook ads for Shopify?
Running Shopify ads on Facebook is no different from setting up and publishing other ad campaigns. First, you need to install Facebook Pixel and integrate it with your Shopify store. Then, connect your Facebook Business page with your Shopify store to start running Shopify ads on Facebook and driving traffic to your store.
Can I promote my Shopify Store on Facebook?
Absolutely! Shopify Facebook ads offer high ROIs as they connect your products to high-intent users ready to shop. Be sure to add your Shopify catalog to Facebook to take advantage of ad formats like Collection ads and Catalog ads.
How do I promote my Shopify store on Facebook?
We urge you to utilize Facebook’s creative toolkit and experiment with a variety of ad formats, placements and templates to engage your users. Offer compelling incentives such as discount offers to encourage users, and utilize tracking tools like Facebook Pixel to refine your retargeting approach.
