Facebook leads social media advertising with its attractive costs and the highest conversion rate compared to other platforms. Boasting over 2.93 billion active users worldwide, Facebook plays a significant role in influencing buying decisions, cementing brand identity and fostering brand-consumer connections.
Facebook offers a multitude of effective ad types and placements, of which Facebook lead ads stand out with their impressive potential for higher conversions and return on ad spend (ROAS). Emulating winning Facebook lead generation campaign examples allows advertisers and brands greater control over their advertising success.
The best Facebook lead ads examples demonstrate social media’s true conversion potential with a winning combination of interactive visuals and evocative content. Read on to explore GCG Media’s picks for the most impactful Facebook lead generation campaign examples and learn how to maximize conversions with your campaigns.
What are Facebook Lead Generation Ads?
Facebook Lead Ads are a dynamic ad type that feature lead forms and interactive prompts to collect user information without requiring third-party assistance. Advertisers can incentivize users to provide information by filling out forms without exiting the Facebook app. The lead form is a quick and effective alternative to lengthier forms that require users to exit the app and provide their information on another site.
The best Facebook lead ads examples allow businesses to build an extensive list of potential customers or clients, and target these high-intent users with personalized creative assets and messaging. With Lead Ads, Facebook provides businesses a dynamic medium to capture the most relevant users and convert them into loyal customers.
Do Facebook Lead Ads Work?
The performance of any ad campaign, be it a Facebook lead ad or an image ad, depends entirely on its content, visual appeal and targeting approach. A well-optimized lead generation campaign allows businesses to tap into the endlessly vast and diverse Facebook audience to generate and convert high-quality leads.
Facebook lead generation campaigns have an average click-through-rate (CTR) of 2.53% across all industries, while the average conversion rate is recorded at 8.78%.
You should emulate effective lead generation campaign examples if you aim to secure the following advertising targets:
- Build brand identity and clientele for a small business with limited resources.
- Target mobile users.
- Connect with your local audience and build a community presence.
- Promote time-sensitive discounts, special offers and sales.
- Acquire new customers for your e-commerce brand.
- Promote an event such as a product launch, store opening, webinar, trade show, etc.
- Generate leads for a service provider, such as counseling, plumbing, coaching sessions, etc.
It’s important to identify the benefits of investing in Facebook lead ads to effectively emulate the strategies adopted by the best lead generation campaign examples. The underlying goal is to reach the most relevant and ideal audience and capture their needs and preferences to curate personalized advertising experiences.
Top Lead Generation Campaign Examples on Facebook
Ads that drive traffic or generate brand identity focus more on click-through-rates and user engagement than conversions. The best lead generation campaign examples are driven to nurture leads and convert them to drive sales and revenues. Facebook lead ads examples reveal a conversion-driven campaign approach, demanding compelling ad copy and visual assets to secure a high conversion rate.
1. Wordstream
The underlying purpose of a lead generation ad campaign is to generate the highest number of leads with the lowest amount of resistance from your target audience. And the best lead generation ad examples achieve this goal by offering the most apparent and direct offerings. An attractive lead magnet that is highly coveted across your target audience is bound to capture their attention and encourage them to fill out the form.
A typical ad takes users through multiple steps before providing them the freebie or lead magnet they wish to enjoy based on their used Ad keyword. A lead ad is simpler and sweeter because it allows users to get their hands on the prize much sooner. This winning Facebook lead ad example by Wordstream offers a simple and straightforward process where users can provide their information and enjoy a free download within seconds.
The questions are simple and impactful, allowing Wordstream to collect crucial information on their target audience’s budget, alongside contact details for email marketing and retargeting campaigns. Another dynamic feature is the introduction that focuses on the benefits users can enjoy from Wordstream’s free guide. Highlighting the offer and accentuating the advantages to the consumers is a trick that always works wonders!
Remember, the simpler the form, the more likely consumers are to engage with the lead ad.
2. Audi Denmark
This ingenious marketing strategy makes this lead ad from Audi Denmark hands down one of the most creative lead generation campaign examples to emulate for a competitive edge. With this campaign, Audi sought to generate high-quality leads and invite potential consumers to test drive their latest model, the Audi A4.
Audi utilized Facebook’s lead ads to connect with a broader audience and capture high-quality leads genuinely interested in being the first few who get to test drive the new model.
The text reads, “Autumn Competition! Do you want the keys to the latest Audi A4 Avant and test drive our popular car for 30 days? Sign up for Audi Denmark’s newsletter to join the competition.”
This Facebook lead ad example introduces a masterful ad strategy to maximize convenience and minimize friction. It expresses an appealing offer with a straightforward process, allowing users to quickly express their interest and sign up for the newsletter to be considered for the competition.
This ad is bound to secure a massive volume of high-intent lead given the attractiveness of the offer and the ease of applying for this offer. Audi Denmark set itself apart in the industry by curating an offer that stands out and commands attention.
Instead of offering a generic voucher code, or a free download, Audi Denmark compels users to provide their information to get a chance to win a 30-day test drive of the brand new Audi A4. This Facebook lead form example teaches us to think out of the box and curate offers that are too good to refuse.
3. Wealth Factory
Attractive consumer-centric offers and simple easy-to-fill forms are two elements that are constant in all the best lead generation campaign examples. This ad from Wealth Factory captures attention by highlighting the benefits it can provide to leads who agree to share their information. The ad utilizes the space provided in the caption and the image to curate impactful text that deeply resonates with its target audience.
The text is clear, concise and compelling, listing down a series of attractive benefits prospects will enjoy from the IRS, coupled with a valuable lead magnet: the free pdf download. The lead form is incredibly simple, requiring the user to enter just their name and email address.
4. Boux Avenue
All consumers love discount vouchers and are willing to sign up for newsletters and fill out forms in exchange for an instant discount. This lead ad from Boux Avenue captures instant attention with its 20% discount – an offer that will not only generate leads but also boost conversions by incentivizing new customers to shop from the brand.
Discount codes that can be used right away attract potential customers, making them feel like they’re securing a fabulous deal in exchange for their time. The company invites users to sign up and get their discount, encouraging them to utilize this offer right away.
The visually appealing ad and concise yet impactful text makes the ad one of the best-performing lead generation campaign examples.
Emulating Facebook Lead Ads Examples: Setting up your Campaign
If you’re familiar with using the Facebook Ads Manager and complying with Meta’s advertising policies, setting up a lead generation campaign won’t be difficult at all. Be sure to provide a link to your company’s privacy policy before getting started as this link will be displayed on the lead form.
Follow these steps to set up your Facebook lead ad:
Step#1: Setting up the Lead Form
Log into your Facebook Business profile and open Ads Manager. Now, click on + Create and start a new ad campaign.
A new window will open up, featuring six campaign objectives. Select Leads as your advertising objective. Select a name for your ad campaign and be sure to select Instant Forms while setting up the ad.
Select a name for your form and then, select the form type. You can choose between two forms:
Higher Intent: A form that allows users to review and confirm their information before submitting the form.
More Volume: Forms designed for mobile users.
Once you’ve selected the form type, its type to tweak the Intro section of the ad. Curate an attention-grabbing introduction screen for your campaign with a captivating Facebook ad headline, interactive images and impactful description of your products or services.
Step#2: Adding the Questions
Go to the Questions section to emulate the best lead form examples as you compile impactful questions for your campaign. You can add up to 15 questions focusing on the information you wish to acquire about your target audience.
It’s wise to keep the questions short and simple with a mix of close-ended and open-ended questions. Remember, the longer it takes to fill out the form, the less users are likely to fill it. If you need help in compiling the questions, consider using Facebook’s pre-fill questions to make the process easier for your target audience.
Step#3: Attach the Privacy Policy
Since the lead form aims to acquire confidential and personal information, it’s important to add a disclaimer and explain how you intend to safeguard user confidentiality and privacy.
Go to the Privacy section and attach the text and URL of your website’s privacy policy.
Step#4: Complete & Preview the Lead Form
Go to the Completion section to finalize details like the headline, website link, ad description and CTA button. Keep in mind that your headlines and CTAs shouldn’t exceed more than 60 characters.
Once you’ve filled out all the sections, it’s time to preview the lead form to examine its visual appeal and user-friendliness. Once you’ve reviewed the form, Facebook will ask you to select whether you want to save it as a draft or publish it on your page.
If you want to use the lead form as an ad, click on Boost. Facebook will ask you to optimize the ad by setting the budget, target audience, content and time period.
Learn how to boost a Facebook post with 5 easy steps
Step#5: Promote your Facebook Lead Ad
Once you’re satisfied with all the details, select Promote to publish your leads ad and start generating high-quality leads.
Impactful Strategies from Winning Facebook Lead Ads Examples
Like all other ad campaigns, emulating the best practices of winning Facebook lead generation ads examples requires an exhaustive creative process of experimentation, testing and continual optimization. When it comes to creating impactful conversion-driven ads, experimentation is the best way to identify the offers that attract the highest number of customers.
Here are some practical strategies inspired by the best Facebook lead generation campaign examples:
Incentivize Users with Compelling Offers
Marketing is the art of crafting an attractive offer your target audience simply cannot refuse; it’s either free, half the price or twice as good as your competitors’ offerings. The best lead generation campaign examples revolve around their offers, incentivizing potential customers to share their details in exchange for a coveted offering.
Facebook lead ads generate higher ROAS and conversions when users are incentivized with discount vouchers, special offers, product samples, free shipping and even digital gifts like Ebook or free subscription trials. Including a coveted lead magnet, like a free download, will make your lead ad campaign more dynamic and conversion-driven. You can check our guide on how to run Facebook ads curated by industry experts!
Short & Impactful Ad Messaging
Its Important to pinpoint different types of Facebook ads which feature a great deal of text fail to capture attention as social media users have a fleeting attention span and seldom bother to read lengthy texts. In contrast, short, sweet and simple messages capture attention instantly, especially if the ad messaging focuses entirely on the customer.
When it comes to curating text for lead ads, you’ll notice that the best lead generation campaign examples focus on highlighting advantages they offer their customers. It’s important to condense this message and convey your offer in 2-3 lines. This should be implemented within the framework of correct Facebook ad size.
As you compile the text, present your value offering at the very beginning to capture user interest and hook them from the start. For instance, an ad copy that begins like “Grab your voucher code for the season’s most exciting offer” or “Plan your wedding chores with our free PDF checklist” is bound to capture attention.
Evocative & Interactive Imagery
Images influence the aesthetic appeal and visual energy of a lead generation campaign, determining its ability to stop users from scrolling past the ad. It’s typical for users to focus solely on the imagery of a Facebook leads ad and not even bother reading the text and description. We strongly advise adding minimal text to the image to convey your message and highlight your offer.
Adding clever and compelling one-liners to your images will make them attention-grabbing lead magnets to hook users and encourage them to fill out the lead form. Adding annotations to images and videos will make your lead ads more interactive and impactful. Just be sure to ensure the font is readable and compatible with all devices.
Final Thoughts
As you emulate the best practices of effective lead generation campaign examples, be sure to engage with the leads you generate without delay. Lead ads are only effective if you utilize the information effectively, such as an automated email marketing campaign to connect with new customers and continue incentivizing them with discount vouchers.
Are your Facebook lead ads paused due to policy violations or temporary advertising restrictions? Meta is notorious for temporary and permanent bans, derailing campaigns for small businesses struggling with low ad performance and rising costs. Instead of pouring more money into your regular advertising account, consider upgrading with GCG Media’s Facebook agency account.
Powered with this specialized account, you can bypass limitations such as daily spending caps and advertising restrictions to supercharge your lead generation and conversion potential. Get in touch with our team to learn more!
Frequently Asked Questions (FAQs)
What are Facebook lead ads?
Facebook lead ads are an ad type that allow businesses to connect with customers most interested in their products or services and gather key information, like contact details. Users fill out a form without exiting the Facebook app and submit their personal information to get the latest update from the brand. Businesses can use this ad type to create detailed lists of their target audience and connect with these potential customers using multiple mediums, including email marketing.
How much do Facebook lead ads cost?
The cost of Facebook leads ads varies, depending on the brand’s daily spending limit, optimization strategy and overall advertising objectives. On average, lead ads cost around $19.68 for businesses across all industries.
Are Facebook Lead Ads Effective?
With an impressive CTR and conversion rate, Facebook lead ads fulfill a multitude of purposes, including gathering consumer data, cementing brand positioning and acquiring new customers with direct incentives and offers.
