Why Your Facebook Ad Account Keeps Getting Disabled
If you are a Meta advertiser, having your Facebook account restricted from advertising for no reason can be extremely frustrating and it can easily cost you in returns. Being banned from Facebook ads will directly impact the performance of your campaigns and your ROAS. As an online marketer, it is important to understand why this may be happening and what you can do to fix the issue. There are several reasons why your Facebook ad account keeps getting disabled, which we will explore in detail below.
How to Avoid a Banned Facebook Ad Account
Fixing a banned Facebook ad account is much harder than preempting the issue right from the start. Undoing the suspension can be time-consuming and has no guarantees of success. Prevention, on the other hand, is the wise path of an experienced business owner. You should try to avoid getting banned from Facebook ads in order to ensure the most productive campaign you can have. But what can you do to avoid being banned from Facebook ads?
1. Avoid Selling Prohibited Products
2. Avoid Discrimination or Inaccuracies
3. Pay Attention to Your Risk Score
It’s important to pay attention to your Facebook ads account risk score, which is determined and tracked by Meta. Your ads are monitored for violations of Meta ad policies and suspicious activity that could indicate an attempt to manipulate or game the system. This can include spam-like behavior, the use of third-party ad networks, or a significant change in your advertising approach. Meta will then assign a risk score to your account, and if that score is too high, it could lead to Facebook banning your ads account. To avoid getting your Facebook ads account banned, you should take steps to monitor and reduce your risk score. This includes regularly reviewing the content of your ads for compliance with Facebook policies and if the work is too time-consuming, you can always delegate this task to the professionals a Meta ads agency.
4. Use a Single IP Address to Launch Ads
It is essential to use a single IP address when launching your ads, as doing otherwise will signal to Meta that something is off. By avoiding using different IP addresses, Facebook’s automated systems will not be able to detect suspicious activity or multiple accounts coming from the same address. Not only will this help protect your ad account from being banned, but it will also make it easier for you to troubleshoot any issues that may arise with your ads in the future. If your Facebook ad account is suspended and you’ve hit a roadblock, consider exploring other social media platforms like TikTok for advertising; opting to get a full agency TikTok ad account can help you scale your ads and execute a smooth, successful marketing campaign.
5. Avoid Violating Meta Policies
Last but not least, always triple check policy compliance. Make sure that your ads are in complete compliance with Meta policies and avoid violating any of them. These policies outline what type of content, imagery, and language can be used in ads. Violating these guidelines can and likely will result in an immediate suspension of your ad account. To avoid getting banned from Facebook ads, it is vital to read through all the rules before launching any campaigns on Facebook. Now, we know it’s a significant amount of work – so you can delegate this task to the best digital media buying agency. We will ensure complete policy compliance on all of your ads. Contact us to learn more.
