How To Advertise on Facebook in 2023: A Complete Guide

09/01/2023

The year is turning, and with it turns another page for Facebook advertising. If you want your ads to stay sharp and impactful through 2023, you need to brush up on any Meta ad policy changes that are coming up and decide on a strategy for your campaigns.

Image: jv-dr.com

Facebook Ads in 2023: What’s Coming?

Advertising via Facebook isn’t easy but it’s been getting tougher in recent years. The platform has become one of the biggest social media available. Billions of users communicate via the platform daily, and that brings competition. With competition in the Meta market rising, rules on the platform have been getting stricter. Running Facebook ads in 2023 is going to get more challenging largely due to the upcoming changes in policy. So, let’s try and sort out how exactly is advertising via Facebook going to get more difficult and what can be done to counter this.

Facebook Ad Policy Updates in 2023

Facebook ad policy will get tougher in 2023. Meta is enacting the new policy starting January 3, which carries some new and troubling implications. Advertising via Facebook will be getting more challenging mostly because of 2 reasons. Firstly, Meta has opted to leave some leeway for themselves: they state in the new policy that while advertisers still must follow all policies, rules, and laws, they will withhold a right to reject an ad regardless. This may sound troubling and it certainly can be frustrating if you get your Facebook account restricted from advertising. But there are some ways of countering this – a more intuitive approach will do the trick.

Image: jv-dr.com

Try to bypass rejections by taking into account the overall direction of the previous Facebook ad policy. For example, we know the platform tends to view political topics unfavorably, so you may want to avoid it altogether, to preempt any issues. Take a more intuitive approach. The second concern that will make advertising via Facebook a challenge in 2023 is that it can take up to 24 hours for a canceled ad to actually stop running. This essentially will result in you being charged even if you already canceled the order, which means you need to triple check that all your ads are top quality so that you don’t need to cancel and lose money.

Best Way to Advertise on Facebook in 2023

So, with so many challenges coming around, what will be the best way to advertise on Facebook in 2023? We have compiled a complete guide on the best tips for running a successful campaign this year. Keeping in mind that the best way to advertise on Facebook is via meticulous planning and strategy, here’s a list of our Facebook ads tips based on our years of experience working with the platform!

Advertising via Facebook in 2023: A Step-by-Step Guide

There’re a few key steps you need to take in order to create a Facebook ad that will drive traffic.

1. First thing to do, if you don’t already have one, is to open a Business Manager account. This is one of the most fundamental but useful Facebook ads tips. A Facebook agency account can enable you to utilize a number of other useful tools provided by Meta like Pixel that will help maximize your results.

2. Create a Facebook ad campaign – make it as detailed and niche-oriented as possible. You want to focus on both the quality of the ad itself and the target audience specifications. Make sure that the visuals and texts are on point and that the users who see them will find them interesting.

3. Create a Facebook ad set, publish, and start testing variations. Parse out which style, feature, tone, and offer works best for your audience. Try to play with the audience specifications as well. Testing is among the most important Facebook ads tips as it helps you understand what works best so you don’t end up wasting time and resources on a campaign that doesn’t perform as well as it could.

Image: jv-dr.com

Tips on How to Create High-Performing Facebook Ads and Bypass Ad Policy in 2023

The best way to advertise on Facebook in 2023 and simultaneously bypass all Facebook ad policy concerns is to access an AdTech tool. With so many harsh policies constantly coming in, it can be incredibly useful to have a professional vet and check your content and visuals for any and all Facebook ad policy violations. A professional media buying agency will do that and more! They will help you bypass ad policy violations as well as ensure that your ads are of the highest quality, and provide constant reports on your campaigns. Interested in trying out an AdTech tool? Book a call with GCG Media and start today!