Facebook Ads vs Google Ads for Ecommerce In 2023

Did you find yourself asking – Google ads vs Facebook ads – which one should I go for? Both platforms certainly have their own benefits, but small businesses sometimes have to choose due to a limited budget. Or maybe you’re just starting out and want to test-run a few campaigns before diving into it. Whatever the case may be, you want to know what’s the better option for ecommerce Google ads or Facebook ads. So, let’s discuss the advantages of both platforms to see which ones you should choose!

For ecommerce businesses, relying on audience groups as a target mark is preferable most of the time due to the scope of their range. If you have only 1 product or service, keywords may be better, but this is rarely the case for ecommerce stores. So, relying on audiences as target groups is preferable for most. The conversion rates on Facebook are also higher which is the most important factor for a business that sells anything – this is the metric that will ultimately reflect on sales. That’s why Facebook ads are more likely to yield higher results in terms of actual sales – because their conversion rate is also higher.