Google Ads vs Facebook Ads for Ecommerce
Did you find yourself asking – Google ads vs Facebook ads – which one should I go for? Both platforms certainly have their own benefits, but small businesses sometimes have to choose due to a limited budget. Or maybe you’re just starting out and want to test-run a few campaigns before diving into it. Whatever the case may be, you want to know what’s the better option for ecommerce Google ads or Facebook ads. So, let’s discuss the advantages of both platforms to see which ones you should choose!
Advantages of using Google Ads
Rely on keywords
Higher CTR
Advantages of using Meta Ads
Rely on audiences
Lower CPC and higher ROI
Higher conversion rate
For ecommerce businesses, relying on audience groups as a target mark is preferable most of the time due to the scope of their range. If you have only 1 product or service, keywords may be better, but this is rarely the case for ecommerce stores. So, relying on audiences as target groups is preferable for most. The conversion rates on Facebook are also higher which is the most important factor for a business that sells anything – this is the metric that will ultimately reflect on sales. That’s why Facebook ads are more likely to yield higher results in terms of actual sales – because their conversion rate is also higher. In addition, achieving a good CTR for Facebook ads is essential for maximizing campaign performance and effectively reaching the target audience.
Mastering Facebook Ads
- Conduct a market & competitor analysis.
- Create effective & visually appealing ads.
- Make an emotional appeal or offer to solve a problem.
- Align your ads with Meta Ad Standards & Policies with an AdTech tool.
- Rent an agency ad account & run campaigns with the added features.
- Analyze the results & see how they can be improved.
How to Find an AdTech Tool & an Agency Ad Account
If you don’t know what AdTech is or what are the benefits of agency ad accounts, AdTech tools are there to ensure all your ads are fully aligned with Meta policy. And an agency ad account is really useful for Facebook advertisers because of unlimited budgets, faster Review times, and replacements in case your account gets blocked. Where can you find these tools?
You can find some AdTech platforms that offer this service, but it’s a relatively rare offering so you might need to do some digging. Renting an agency ad account is a bit more accessible, but you could skip the whole thing and go with a platform that offers both! If you’d like to access a platform that can both ensure policy compliance and alignment as well as provide you with an agency ad account, contact GCG Media.
