Facebook Ads for Ecommerce: Why Choose This Route?
Ecommerce Facebook ads are one of the best tools available to business owners who are running ecommerce stores. Facebook ads can bring incredible conversion rates if you go about it the right way. Facebook allows for great control over the advertising flow which can be highly beneficial for ecommerce businesses. Control combined with a good strategy is the basis of any successful marketing campaign. And Meta gives you a wide range of tools to use for controlling your ecommerce Facebook ads and setting up a perfectly customized campaign for your business.
The reason these accounts can make such a big difference is that dropshippers need great flexibility with their ad spending limits. They need to be able to scale a campaign up or down at any time, depending on specific situations. The best budget for Facebook ads is not having any limits! This is where an enterprise level Facebook ad account comes in – they remove those limitations. And having all limits removed grants incredible advertising flexibility to dropshippers. With an agency Facebook ad account, you can increase or decrease the scale of your campaigns whenever it suits your needs!
Guide to the Best Facebook Ad Strategy for Ecommerce
1. Use Facebook Pixel
2. Remarketing
3. Lower Suspension Risks
Now pay attention, this one’s really important. To really crack the code to the best ecommerce Facebook ad strategy, you need to start using an AdTech platform. If you haven’t heard of this concept, AdTech platforms are agencies that provide you with numerous advertising assets that can maximize your results. Some of the most useful assets they’ll provide you with are going to be professional Meta ad accounts and policy compliance audits. An ad account from a professional AdTech platform is trusted by Facebook, so it will significantly lower the risk of having your ad rejected or your account suspended. And even when you do get blocked, you will have a much easier time Reviewing the ad or restoring your account. Compliance audits will also lower any risks of rejection or suspension.
How to Run the Perfect Ecommerce Facebook Campaign?
So, as we figured out so far, to really level up your ecommerce ad campaign on Meta, you will want to follow this pattern: use Facebook Pixel, keep remarketing, and use an AdTech platform. Now, the first two are easy to do – you can use Facebook’s own information page or just read some of our older blog posts where we explain the nuances of these tools. AdTech platforms are different – there isn’t a lot of useful information about them online right now. Of course, you still need one to be able to run smooth Facebook ecommerce campaigns, so how can you run a Facebook campaign with the help of an AdTech platform? You can simply contact GCG Media to access the best enterprise level ad accounts on the market, as well as the best digital media buying services in the market right now.
