Meta’s reports from the second quarter of 2023 reveal that Facebook’s monthly user base has exceeded 3 billion users, making it the most popular social media platform. Advertisers and businesses cannot exclude Facebook from their digital marketing strategies as this platform holds immense conversion potential with targeted spending and greater ROIs.
Facebook offers a wealth of dynamic tools, and over 1 billion users connect with brands using Facebook Messenger every week. More than 200 million small businesses worldwide use Facebook, Instagram and WhatsApp to attract customers with visually immersive ads and virtual storefronts. Creating Facebook ad account is the first step toward connecting with potential customers and curating a vibrant social media presence for your brand.
It’s important to understand how to create a Facebook ad account without skipping any of the steps to enjoy a seamless and streamlined advertising experience. Our detailed guide offers a step-by-step approach to set up a business account from the Facebook create account page.
Importance of Creating Facebook Ad Account
If you’re reluctant to open the Facebook create account page and spend 20 minutes setting up a business profile, you’re probably skeptical about creating Facebook ad account. It’s important to learn about how Facebook advertising works to understand how it will benefit your business.
Facebook ads have a pay-per-click (PPC) model that allows businesses to target users based on various factors, including demographics, location, and interests. The most compelling advantage of creating Facebook ad account is the wealth of targeting options that allow businesses to expand their target audience and acquire new customers.
What is an Ad Account?
If you’re wondering what is an ad account, you probably haven’t explored Meta’s advertising toolkit and cutting-edge dashboard designed to set up multiple campaigns and monitor performance. A Facebook ad account is used to manage Facebook ads and allocate various roles to multiple people involved in the advertising process. It offers the authority to assign specific roles and manage accessibility, retaining complete control over each campaign.
Within the Facebook ad account, advertisers can explore a multitude of formats, tools and templates to set up interactive and effective campaigns. Businesses can select formats that best align with their brand offerings, industry sector and target audience. In order to set up an ad campaign, advertisers need to bid on relevant facebook ads keywords and users can engage with their ads once they win the bid.
Benefits of Creating Facebook Ad Account
Facebook ad campaigns offer tangible results, given the transparency of the PPC model – meaning brands only have to pay for user interactions and conversions. Facebook ads are highly effective at driving website traffic, generating and nurturing leads and increasing conversions.
Whether you want to sell products at the Facebook Marketplace or drive ecommerce sales with a carousel ad campaign, Facebook offers a plethora of creative tools to engage and entice your audience.
Here are some of the most compelling benefits to encourage you to open the Facebook create account page and get started:
Expand your Target Audience
Given that Facebook’s daily user base exceeds 2 billion, it is hands down the best social media platform to expand your target audience and acquire customers worldwide. Meta’s cutting-edge targeting tools such as the Meta conversion API allow brands to widen their audience pool and attract new customers who align with their brand’s offerings and industry segment.
Small businesses have much to gain by creating Facebook ad account as the precise targeting tools will help them develop a flourishing clientele without allocating a hefty marketing budget.
Budget-Friendly with Transparency
As compared to other digital and social media advertising platforms, Facebook offers a budget-friendly and transparent payment process with the lowest cost-per-click rates. The PPC model and precise targeting tools make each campaign highly impactful and tailored to the audience’s preferences – a model that supports less spending and higher conversions.
Data-Driven Insights to Boost Performance
Facebook’s data driven insight dissects user engagement to reveal valuable insights that are highly beneficial to improve ad messaging and campaign performance. These analytical tools allow advertisers to understand how well their campaigns performed and whether advertising objectives were effectively achieved. Facebook’s analytical tools reveal tangible results by sharing views, user impressions, website visits, click-through-rates (CTRs) and conversion rates.
10 Steps to Create Ad Account Facebook
Now that we’ve covered the significance of setting up a Facebook ad account, let’s dive into the steps you need to take after opening the Facebook create account page.
Step #1: Set up a Facebook Business Account in Meta Business Manager
The first step is to open the Facebook create account page and set up a Business Account to access a specialized toolkit that will streamline the process of creating and managing ad campaigns, pages and much more. With a business account, you can manage your ad account and business page easily, running both marketing assets from one dashboard.
The Meta Business Manager is a remarkable toolkit that will allow you to assign roles to all team members, giving them varying levels of access based on their roles in the advertising process. If you’d like to separate your business ad account from your personal account or any other side business you might be operating, a business account is indispensable.
Here’s how you can create a business account from the Facebook create account page:
- Open https://business.facebook.com/
- Click on the dropdown menu on the left side of the page, and select create a Business Account.
- Now, fill out the details as required.
- In the next step, Facebook will ask to declare existing assets you may want to add to your business account.
- Then, you can add team members to your business profile. You can skip this step and attend to it later if you feel it’s soon to start adding employees.
- Finally, review all the information you’ve added and select Confirm once everything is in order.
The process to create ad account Facebook with a business account is quite simple as everything is already set by default. Once your Meta Business Account is set and ready to be used, you can create Meta ad account and start creating your campaigns.
Step #2: Create Ad Account Facebook
Instead of opening the Facebook create account page, you can create your ad account using your Business Manager profile.
Here’s what you need to do:
- Open Business Manager and go to Settings.
- Now, go to the Accounts option and click on Ad Accounts.
- Find the Add Ad Accounts option on the top right corner of the page and click on it.
- Then, browse through the methods and select the method you want to use to connect your ad account. If you want to create Meta ad account from scratch, you’ll have to set up a new profile.
- As you navigate the Facebook create account process, choose a name for your ad account, and then select the time zone and billing currency.
- Finally, you have to confirm if you intend to use the ad account for your Business Account or another profile/page you’re running on the platform.
Step #3: Assigning Roles to Team Members
At GCG Media, we strongly advise advertisers to assign ad account roles and grant permissions to other team members to avoid losing access in case their profile is banned or temporarily restricted. Having at least one more admin will save a great deal of hassle if you’re disconnected from your business profile.
Here’s how you can assign roles and grant access to other team members:
- Go to Business Manager and select People.
- You will find the Add tab right above your name. Click on it.
- Now, add the email address of the team member you want to grant access to your account.
- Next, you will have to select the permissions you want to grant to the team members. It’s advisable to grant full permissions to at least one team member who can manage the account in your absence. For other team members, you can grant different levels of access, based on their responsibilities.
Step #4: Assigning Assets through Business Manager
Now that you have assigned roles for various team members, it’s time to assign assets so they can get to work using your business account. You can use your business manager to assign all assets, including Facebook pages, Facebook ad account, Instagram account, Facebook Pixel, product catalogs and more.
Just click on the asset you wish to assign and then select the appropriate role for each team member to limit accessibility as per their responsibilities.
Step #5: Setting up Payment Methods
As you navigate the Facebook create account process, you’ll notice that setting up payments and linking bank accounts is probably the most confusing step. In order to start running facebook campaigns, you need to add a payment method and clarify billing details.
Here’s how you can set up a payment method while creating Facebook ad account:
- Open the Settings page and select Billing and Payments.
- A new page will open up on your browser. Find the business payment method tab and click on it.
- Now, fill out all the information fields requesting your credit card details, currency, etc.
- Review all the information to eliminate errors before you hit save.
Once you’ve set up your payments and chosen a billing method, Facebook will charge your account when you publish your campaign and users start interacting with it.
Step #6: Setting Account Spending Limits & Payment Thresholds
It’s important to select a payment threshold and set account spending limits to avoid splurging too much on ads. At GCG Media, we strongly advise starting with a small payment threshold as you create ad account Facebook and learn to navigate Meta’s toolkit.
To set your payment threshold, go to the payment methods and select the pencil icon near threshold. Advertisers cannot increase the payment threshold but they can set a maximum threshold or lower it as required. It’s wise to set a maximum threshold as this will allow Facebook to charge your account every time you hit the number you’ve specified.
It’s important to ensure the credit card you’ve added to your Facebook ad account always has sufficient funds to prevent your campaigns from being halted due to lack of balance. Once you’ve specified the payment threshold, it’s time to set account spending limits to ensure you don’t overspend.
Open payment settings and select the three dots icon near the account spending limits tab. Then, select the limit that aligns with your Facebook advertising budget and save these settings. It will take at least 15 minutes for these changes to come into effect after you change your spending limit.
Step #7: Planning your First Ad Campaign
Once you’ve completed the Facebook create account process, it’s time to plan your first ad campaign and familiarize yourself with all the advertising formats, mediums and placements offered within the Meta toolkit. Before you start planning your first campaign, it’s important to learn to differentiate between a Facebook ad, a campaign and an ad set.
A Facebook campaign is the first step where you set your advertising objectives, define your audience and set targets. It’s important to set objectives that align with your goals, such as driving website traffic, app promotion, ecommerce sales or newsletter subscriptions.
Once you define the campaign goals, you need to work on the ad set within the campaign. This is the stage where you select your target audience, ad spending, schedules and optimization tactics. Advertisers can create multiple ad sets within one campaign, choosing different audiences, budgets and schedules to optimize each ad.
Within each ad set, there are multiple ads. A Facebook ad refers to the creative visual content and message you want to publish to interact with your target consumers and encourage action. One ad set can contain multiple ads featuring slideshows, carousels, images, videos and more.
At GCG Media, we strongly advise setting up multiple ads so you can test audience response to various visual and written mediums and identify the ads that have the highest conversion rates.
Defining Facebook campaign objectives is a crucial step that determines the performance of your ads as it refers to the primary actions you want users to take after interacting with your Facebook campaign. These objectives define the direction of your ads and signal how Meta’s algorithms should optimize your ads for maximum conversions.
Once you set the objectives, your ad campaigns will be displayed for users who are most likely to take the actions you desire.
Facebook offers 6 different campaign objectives:
App Promotion
Advertisers can encourage users to download and install their apps by offering links or interactive facebook ad videos detailing the user experience.
Awareness
This objective focuses on raising brand awareness, expanding target audience and establishing a brand identity across Facebook.
Engagement
Engagement involves encouraging users to interact with your content and ads to increase video views, page likes, shares and messages.
Leads
This objective is most useful for service providers who want to secure contact information from potential clients to encourage them to book discovery calls and consultation sessions. Check our lead generation campaign examples presented by recent campaigns.
Traffic
Ecommerce businesses looking to drive traffic to their website, landing pages and product pages can use this objective to encourage users to visit their domains.
Sales
This campaign objective is used to generate revenues through sales.
Step #8: Creative Immersive & Interactive Ad Content
Once you’ve defined your advertising objectives, it’s time to curate content that encourages users to take your desired actions. Designing impactful Facebook ads is an art that demands creativity in terms of design, ad copy, format and visuals. In fact, designing impactful Facebook ads and Facebook Reels Ads requires crafting visually compelling content that captures attention and drives engagement across both standard and dynamic ad formats.
An immersive and interactive ad will boost campaign efficiency and ROIs with a clear call-to-action encouraging your users to take your desired actions.
Here are some tips to keep in mind when creating ad content:
- Stimulate users with immersive, high-definition images and videos that align with your brand image and resonate with your audience.
- Don’t overwhelm users with a lot of text. Instead, keep your ad copy concise, crisp and compelling.
- Be sure to add clear calls-to-action to encourage users to take your desired action.
- Maintain consistency in using branding elements like colors, fonts, ad formats, and styles to establish brand recognition.
- Create multiple ads within the same ad set to test user response to various ad copies, images and videos.
Step #9: Select the Right Format & Audience for your Campaign
Once your ad copy and design are ready, it’s time to select the right format that will resonate with your target audience and secure maximum conversions. While selecting the format, it’s important to dwell on the objective of the campaign and find a format that will best support your advertising goals.
Facebook offers the following ad formats:
- Collection Ads
- Carousel Ads
- Image Ads
- Video Ads
- Marketplace Ads
- Stories
- Slideshows
After finalizing the audience, it’s time to take advantage of Meta’s targeting tools to widen your target audience and connect with users most likely to engage with your brand. While defining your audience, it’s important to make use of all targeting options aside from demographics and language. You must leverage behavior targeting and interest targeting to acquire new customers interested in your brand’s offerings. Leveraging behavior targeting can enhance the effectiveness of your campaigns, and choosing the right Facebook ad sizes ensures that your ads are displayed optimally to engage your targeted audience.
Step #10: Monitor Performance & Improve your Ad Campaigns
The final step is to monitor the performance of your ads and use Facebook’s analytical insights to make improvements. Facebook offers a multitude of tools to evaluate metrics like views, impressions, interactions, page likes, shares, click-through-rates and conversion rates.
Use these insights to identify the best-performing campaigns and prioritize content that secures the highest engagement levels.
A Smarter Way to Advertise After Getting Banned or Flagged
Setting up a Facebook campaign is a creative process that is often derailed by Facebook ad account restrictions and bans imposed by Meta for violating its community guidelines. At GCG Media, we’ve empowered many advertisers who struggled with algorithm glitches and restrictions with our specialized Facebook Agency Ad Accounts.
If you’re struggling to navigate the Facebook create account process or don’t want to create a new account from scratch after being banned by the platform, consider switching to our dedicated advertising accounts. A collaboration between GCG Media and Meta, our Facebook advertising accounts offer a cutting-edge algorithm to supercharge conversions and boost ad performance dramatically.
Get in touch with our team today to learn more.
